SOMERSET WILLOW
WHO WE ARE
At Somerset Willow we’re a community of talented individuals, passionate about craftsmanship. We believe the most important aspect is the people behind our business. We reinforce this in our workspace by encouraging collaboration and teaching, crucially this creates an abundance of talent.
This continued talent passes down the much-needed experience to future generations, and so the cycle continues. This is the same philosophy that drove Edward Hill when he founded our family business in 1959, over four generations later, this same philosophy remains.
OUR CRAFTSMANSHIP
When we pick up a rod of willow, you can be sure that over sixty years of family heritage will be woven into your basket. We’re obsessive about getting every tiny detail just right, from the tender shoots of growing willow to the finishing touch on each Somerset Willow coffin.
Our craftsman train for a minimum of five years before turning their attention to customer creations, this commitment ensures that we achieve the greatest possible quality. We all embrace one principle “If something is worth doing, it’s worth doing well”.
OUR INNOVATIONS
Our philosophy for vision and change is what sets us apart. We’re not afraid to attempt and fail so long as we learn from our mistakes and in the process succeed. As Aubrey Hill, second-generation once said: “Learning from our mistakes enriches our success”.
When we pioneered the UK’s first commercial willow coffin in 1998, we had created something beautiful and environmental. Significantly we had helped to lay the foundations of real change in a traditional industry unchanged for hundreds of years.
THE COLLECTION
